In March of 1969 the Cyganovich and Andrews Lumber Dimension Company in Owego, New York was burned to the ground.  The fire was so intense that large heavy equipment used to plane the wood, gluing machines, saws and more were melted to scrap. Nothing was salvageable.

The three owners, Ted, Tony and Bill were faced with the loss of their livelihood and inadequate insurance to rebuild.

As the three men contemplated what they should do, they had to attend to their customers, their bank and others involved with their business.  As Ted placed the calls to their clients to explain that pending orders would not be filled and their uncertainty about being in business in the future, he heard something he did not expect.

Their five biggest clients responded to the news immediately.  Each one indicated that while they would have to go elsewhere to fill their current orders they would wait for them to get back into business and purchase from them again when they were.  And all five did just that.  This commitment became collateral to allow bank loans and credit extensions from suppliers.

The quality and service provided by this company was so far superior to anything else available that their clients knew they were worth the wait.

Who would wait for you? Do you know exactly what it is you do that is worth the wait?  Do your employee’s?  How is that protected in this economic downturn?  How is enhanced?

Check your value regularly, protect always.

Who believes in you and why?

Create a strategy meeting for your team, company or staff that is based on these questions.  If you need help with asking the questions or facilitation for this process call Barbara Brannen at 303-984-9271.